Branding Manager
Fort Bonifacio, Taguig, Metro Manila, Philippines
描述
*Job Summary:*
We are looking for an experienced *Branding Manager* to lead our branding efforts within the PAGCOR-licensed online casino sector. The ideal candidate will have a strong background in branding and marketing specific to the local Philippines market, with over 5 years of experience in similar roles. This role requires exceptional skills in event planning and execution, a strong understanding of corporate social responsibility (CSR), and the ability to develop and implement effective branding strategies to enhance brand visibility and customer engagement.
*Key Responsibilities:*
- Develop and lead the execution of comprehensive branding strategies to enhance brand recognition and loyalty within the PAGCOR-licensed online casino market.
- Oversee the planning, coordination, and execution of branding campaigns and events, both online and offline, to effectively reach target audiences.
- Manage cross-functional teams, including marketing, public relations, advertising, and social media, to ensure cohesive and impactful branding efforts.
- Conduct market research to identify key industry trends, competitive activities, and customer insights, using this data to inform and refine branding strategies.
- Direct the creation and production of marketing materials, including digital and print content, ensuring all assets are consistent with the brand's identity and values.
- Ensure consistent brand messaging and positioning across all platforms and communications. - Develop and implement CSR initiatives that reflect the company’s brand values and contribute to community development and engagement.
- Monitor, analyze, and report on brand performance metrics, providing insights and recommendations for continuous improvement and growth.
- Stay up-to-date with industry trends, best practices, and emerging technologies in branding, marketing, and CSR.
We are looking for an experienced *Branding Manager* to lead our branding efforts within the PAGCOR-licensed online casino sector. The ideal candidate will have a strong background in branding and marketing specific to the local Philippines market, with over 5 years of experience in similar roles. This role requires exceptional skills in event planning and execution, a strong understanding of corporate social responsibility (CSR), and the ability to develop and implement effective branding strategies to enhance brand visibility and customer engagement.
*Key Responsibilities:*
- Develop and lead the execution of comprehensive branding strategies to enhance brand recognition and loyalty within the PAGCOR-licensed online casino market.
- Oversee the planning, coordination, and execution of branding campaigns and events, both online and offline, to effectively reach target audiences.
- Manage cross-functional teams, including marketing, public relations, advertising, and social media, to ensure cohesive and impactful branding efforts.
- Conduct market research to identify key industry trends, competitive activities, and customer insights, using this data to inform and refine branding strategies.
- Direct the creation and production of marketing materials, including digital and print content, ensuring all assets are consistent with the brand's identity and values.
- Ensure consistent brand messaging and positioning across all platforms and communications. - Develop and implement CSR initiatives that reflect the company’s brand values and contribute to community development and engagement.
- Monitor, analyze, and report on brand performance metrics, providing insights and recommendations for continuous improvement and growth.
- Stay up-to-date with industry trends, best practices, and emerging technologies in branding, marketing, and CSR.
要求
*Qualifications:*
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in branding and marketing, preferably within the local Philippines PAGCOR-licensed online casino industry.
- Proven experience in event planning and execution, with a demonstrated ability to deliver successful branding campaigns.
- Strong understanding of corporate social responsibility (CSR) principles and their application in the gaming industry.
- Excellent communication skills in Tagalog and English; proficiency in Mandarin is a plus.
- Strong leadership skills with experience managing cross-functional teams and external partners.
- Creative and strategic thinking, with the ability to innovate and solve problems effectively. - Excellent organizational and project management skills, with a strong attention to detail. - Strong interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
奖金
福利
Salary: Deal as performance
9h, 2 days off per week, regular & non special holiday
HMO SSS etc..
9h, 2 days off per week, regular & non special holiday
HMO SSS etc..
